Salt & Light: Student Retreat

At Olive Baptist Church, we faced the challenge of hosting a "Salt & Light" student retreat that needed to click with both middle and high schoolers. Our goal was to design a simple, yet impactful brand and logo that would resonate with all attendees, regardless of age.

We opted for a minimalist design that merged the concepts of salt and light, ensuring it was classic, timeless, and versatile enough for various uses, from merchandise to event materials. This approach wasn't just about aesthetics; it was about creating a sense of unity and inclusivity.

The result? A record-breaking turnout, with sign-ups 35% higher than any past event. This success wasn't just a one-off; it sparked a complete rethink of our ministry branding, aiming to bridge the gap between our different age groups more effectively.

In short, we learned that sometimes, simplicity speaks volumes. By focusing on what truly mattered, we brought our community closer together and set a new standard for our events and branding going forward.