What I Do

    • Crafting brand positioning and messaging frameworks.

    • Developing go-to-market strategies for new products or services.

    • Creating multi-channel marketing plans.

    • Building content strategies for long-term audience engagement.

    • Defining audience personas and customer journey maps.

    • Conceptualizing campaign themes and narratives.

    • Designing creative briefs for teams or agencies.

    • Ideating and presenting campaign concepts to clients or stakeholders.

    • Collaborating on ad design and copywriting to ensure message alignment.

    • Overseeing creative execution across channels (digital, print, social, etc.).

    • Conducting brand audits to identify inconsistencies or opportunities.

    • Developing brand guidelines and style frameworks.

    • Aligning visual and verbal branding across platforms.

    • Providing creative direction for photoshoots, videos, or graphic design.

    • Guiding internal creative or marketing teams through strategic initiatives.

    • Leading brainstorming sessions to spark innovative ideas.

    • Mentoring junior team members to develop their skills.

    • Acting as a bridge between creative and executive teams to align priorities.

    • Writing or editing copy for web, social media, email, and more.

    • Developing editorial calendars for consistent content output.

    • Advising on or managing video and podcast production.

    • Ensuring all content aligns with strategic goals and audience expectations.

    • Troubleshooting underperforming campaigns and identifying fixes.

    • Advising on creative solutions during rebranding or pivots.

    • Managing feedback loops between creative teams and stakeholders.

For Example

Jason Was Struggling With His Business

As a landscaping and gardening professional in Long Beach, CA, he had two problems that he needed to solve quickly in order to stay in business.

  1. Market Competition: The abundance of landscaping businesses in the area intensified competition, making it challenging to differentiate services and maintain a steady client base.

  2. Seasonal Demand Fluctuations: Variations in client demand throughout the year was leading to inconsistent workloads and cash flow issues.

That’s when he reached out to me. After a quick consultation, we completely revamped his marketing strategy. We refined his brand, launched targeted ads, and gave him a strong online presence. Within months, Jason’s schedule was packed, and his business was thriving again. Now, he can focus on what he does best—transforming landscapes across Long Beach—while his marketing works seamlessly in the background.

  • And better than that... I gave Jason the tools he needed to keep his business at top notch performance

  • I taught him how to develop his own ads, how to measure them, and how to adjust if they underperformed...

  • I developed a content framework to help him stick to a consistent tone of voice and his creative...

  • I gave him the tools he needed for continued success.

Here’s an example of one of the ads we worked on together…

Sounds Like What You Need?

Reach out, and let’s talk about how I can help your business.